Using Home Warranties - Yes We Do!
Thursday, November 20th, 2008Using Home Warranties is an effective marketing tool and we provide one on almost every one of our residential listings. Perhaps more important than the direct marketing impact is the potential for real support and savings for our sellers and the buyers we need to make a sale. I am sure that someone will be able to develop some “reasons” why one shouldn’t provide Home Warranties, but for this posting I am just going to concentrate on why we should.
In the interest of full disclosure, I had to say “almost” every listing, because it is possible that a seller might not agree to us providing one or there might be some other extenuating circumstance that makes it impractical or impossible - maybe a foreclosure with no records and a lot of damage. We don’t do REO or Bank Owned listings right now so that hasn’t been an issue, but I guess it could be. (more…)
